serial consign

[jordan hale / sabasa / 2007]

Last February my partner and I took a trip to Los Angeles. The voyage was by no means a vacation, but I did manage to do my fair share of show-and-tell as she had never been to the city before. Jordan is a graphic designer and typesetter and once she got a look at the signage of downtown L.A. we ended up photo-wandering extensively. For those that haven't had the good fortune of seeing downtown Los Angeles, it is a treasure trove of texture, grit and history. Much like Detroit, large portions of the downtown core were never redeveloped; original art deco architecture abounds. The city centre is now in an exciting (and contested) state of flux as the demographics and economy of the area is changing rapidly as downtown is suddenly nurturing a population of local residents again.

Jordan recently started contributing to Villatype, a blog dedicated to street type (or the typography of the public domain). Her first post is a selection of highlights from our trip last Winter. It is a great survey of idiosyncratic signage that covers everything from the old theatre district through Caltrans.